Lovell Rugby - The UK's Largest Online Rugby Store

Since 1998, we've prided ourselves on building our brand through first-hand expertise on the field. Drawing upon player insights and a thriving community of players and fans alike, we aim to make rugby an accessible sport for everyone.

We're not your typical UK online rugby retailer. We're here to ensure that our fellow enthusiasts are equipped with only the best products in the game, helping you stand out—whether you're watching from the sidelines or taking to the pitch to dominate the opposition.

That's why we've assembled everything you could possibly need to kickstart your rugby journey or inspire seasoned pros. With exclusive offers and unparalleled customer service, we're committed to supporting you every step of the way.

We stock the latest rugby boots, rugby jerseys & kits, as well as rugby balls, training wear, and a dedicated range of coaching equipment from some of the biggest brands in rugby. Our product expertise is driven by player insights to ensure we provide only the best quality—while offering highly competitive prices in the process.

From rugby boots by top brands like adidas, Canterbury, Nike, Mizuno, and Puma, to rugby jerseys and jerseys from Super Rugby to the Six Nations, as well as a whole host of training wear—we're ready, no matter the occasion.

Ready to level up your game? Browse our latest collections in our Rugby Shop and find everything you need to succeed on and off the pitch.

For guides on rugby boots, jerseys, coaching equipment, and the latest updates on world rugby news, visit our blog, The Full 80